Newton Touch

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RTS Business Solutions

Morten Tonsgaard-Veirup

Senior Consultant – Third-Party Solutions

Introducing Newton Touch by SoluM Group, an innovative screen interface that enhances interactions with electronic shelf labels (ESLs) within retail environments. This cutting-edge technology brings touch-screen functionality to retail displays, providing customers with an interactive tool to directly access detailed product information and promotions from the ESLs. Newton Touch stands as a significant advancement in retail technology, enabling dynamic customer engagement and streamlined operations.

Tailored to meet the demands of modern retail setups, Newton Touch allows retailers to transform traditional ESL systems into interactive stations. This transformation boosts customer involvement by making shopping an interactive experience and streamlines how information is conveyed at the point of sale. By allowing direct interaction, it offers shoppers personalized promotions and detailed product insights, enhancing decision-making at crucial shopping moments.

Newton Touch is designed to integrate existing ESL systems seamlessly, ensuring that retailers can upgrade their displays without substantial infrastructure changes. Its intuitive interface ensures ease of use for customers of all ages, making it a versatile addition to any retail setting, aiming to modernize and enhance customer interactions.

SoluM Group

SoluM Group, founded in 2015, evolved from Samsung Electro-Mechanics with over 40 years of experience.

The company focuses on electronic shelf labels, power modules, and tuner technology. SoluM Group drives innovation by offering advanced solutions that enhance partner and customer products. They actively collaborate with clients to provide tailored technologies that adapt to market changes.

By fostering growth and development, SoluM Group is a strategic partner in the digital age. It ensures continuous advancement to meet the demands of an ever-changing industry. SoluM Group’s goal is to create value through innovation and collaboration.

Benefits & Features

Newton Touch revolutionizes retail operations by enhancing the interaction between customers and electronic shelf labels (ESLs). Here are the key benefits and features that make this system a valuable addition to any retail environment:

Interactive Touch Screen Technology: Incorporates touch screen technology that allows customers to interact directly with ESLs. This interactivity transforms the shopping experience by enabling shoppers to retrieve additional product details, compare features, and view promotions with just a touch.

Enhanced Customer Engagement: By providing a user-friendly interface, it engages customers more deeply, offering them control over the information they access. This engagement helps in increasing customer satisfaction and loyalty as shoppers appreciate the enhanced autonomy and interactive shopping experience.

Optimized Information Delivery: The system optimizes how information is delivered to customers. By facilitating access to comprehensive product details, it aids shoppers in making informed purchasing decisions, which can lead to increased sales and reduced return rates.

Seamless Integration with Existing ESL Systems: Newton Touch is designed to integrate seamlessly with existing ESL infrastructure, allowing retailers to upgrade their technology without disruptive overhauls. This compatibility ensures a smooth transition and quick adaptation by staff and customers.

Customizable Interfaces: Retailers can customize the screens’ interfaces to reflect brand themes or highlight specific promotions. This capability allows for targeted marketing directly at the point of sale.

Durable and Reliable: The screens are durable and reliable, built to withstand the high-traffic nature of retail environments. They are designed to operate continuously, ensuring they can handle busy stores’ demands without frequent maintenance or replacement needs.

By integrating these features, Newton Touch enhances the capabilities of standard ESL systems and ensures that retailers can create more dynamic, informative, and interactive displays. This system provides a crucial tool for retailers aiming to improve customer interaction, operational efficiency, and the overall shopping experience.

Frequently Asked Questions (FAQ)

How does Newton Touch enhance the shopping experience?

Newton Touch lets customers interact directly with electronic shelf labels via a touch-screen interface. This interaction enables shoppers to access detailed product information, compare features, and discover promotions effortlessly, significantly enhancing their decision-making process and overall shopping experience.

What advantages does this system offer over traditional ESL systems?

By incorporating touch technology, Newton Touch provides a more dynamic and engaging way for customers to interact with product displays. This modern approach can increase sales and customer satisfaction by offering a more informative and interactive shopping environment.

Can this system integrate with various retail systems?

Newton Touch is designed for seamless integration with a wide range of retail systems, ensuring that updates and data synchronization occur smoothly. This compatibility enhances both efficiency and reliability in retail operations.

What customization options are available with Newton Touch?

Retailers can tailor the touchscreen interfaces to suit specific promotional needs or to align with their branding. This flexibility allows for targeted interactions and promotions at the point of sale.

Is Newton Touch suitable for all types of retail environments?

Absolutely. It is versatile enough to benefit any retail setting, from small boutiques to large supermarkets. Its adaptability and ease of use make it suitable for various retail formats, enhancing customer experiences across different market segments.

How does Newton Touch contribute to operational efficiency in retail settings?

This technology streamlines product information and pricing management, reducing the need for manual updates and minimizing errors. Quickly access to updated information saves time for both customers and staff, improving overall operational efficiency.

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